Jason Bertolacci

Jason Bertolacci

Founder and Principal

For two decades, Jason served in senior roles in the development — from initial startup to initial public offering — of several technology companies. Then he decided to follow his passion to the charitable sector, making substaintial contributions as an advocate for outdoor recreational opportunities and public lands protections.

Experience

For two decades, Jason served in senior roles in the development — from initial startup to initial public offering — of several technology companies. Then he decided to follow his passion to the charitable sector, making substaintial contributions as an advocate for outdoor recreational opportunities and public lands protections.

Jason first served as a board member and board chair for several nonprofits before joining the International Mountain Bicycling Association (IMBA) in 2008 as a staff member.

At IMBA, Jason helped build a new chapter program to unify hundreds of loosely affiliated, but independent, volunteer organizations. The effort joined more than 200 chapters behind a shared mission and supported these new chapters with staff, programs, and revenue sharing.

Building on this success, he became Executive Director for one of IMBA’s largest chapters and simultaneously served as IMBA’s Colorado and Wyoming Region Director. As Region Director, he led fourteen additional volunteer-run nonprofit organizations in building strong volunteer leadership structure, good nonprofit governance, successful programmatic offerings and strategic direction.

The success of these and other efforts led to an appointment to an advisory group to Colorado Governor’s Office of Outdoor Recreation Industry and an advisory position for the for-profit startup volunteer app Unself.

Jason’s work supported IMBA’s successful campaign to organize members of its chapters to donate 700,000 hours of volunteer labor annually. He also established strategic partnerships with peer organizations, including co-founding the Outdoor Alliance Colorado. He was IMBA’s voice on state-level projects such as Colorado Governor Hickenlooper’s Colorado the Beautiful initiative, coordinating with federal agencies like the US Forest Service and BLM, and charitable foundations such as the Walton Family Foundation, Thiry-O’Leary Foundation, and Advance Colorado Fund Inc.

Recent Projects

Jason’s recent work includes leading digital outreach for Let Colorado Vote, a nonpartisan electoral reform effort that advanced two key statewide ballot measures in 2016, and digital trail mapping and photography.

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